Paxsmart background
For 20 years Paxsmart has been providing market research data to brand companies in the travel retail industry. Paxsmart provides brand owners with key market data for more than 100 airports and is an essential tool for tracking brand loyal travelling consumers in every major country in the world. By providing a unique insight into a brand's position in the travel retail marketplace Paxsmart can be used to plan sales campaigns, marketing strategies and promotional activity.

This independent and unique data has established our reputation in the industry as the leading provider of consumer research. This is a reputation we protect by ensuring the highest standards of accuracy, expertise, and reliability. We ensure that our data is comprehensive and reliable through the use of rigorous checks and safeguards. We also recognise the importance of the partnership with our clients by offering continuous support.

The team
Paxsmart employs a permanent team of fully trained research executives. This team travels the world all year collecting the Paxsmart research data. This investment ensures we provide independent and accurate research that our clients can depend on.

The concept
Brands are bought by real people not just statistics. The travelling consumer cannot be summed up by simply knowing the passenger numbers. The only traveller data of relevant use to marketers is that which details the nationality, and demographics of the travelling consumer in airports worldwide.

Brand loyalty is built in domestic markets with substantial investment in advertising and promotions. This loyalty is not just cast aside by consumers when they travel for a few days of the year. People carry the baggage of their culture wherever they visit in the world and do not change brands simply because they are travelling.

Travel retail borrows consumers for a few hours yearly as they travel through airports. Familiarity and awareness of brands from domestic markets is of positive value to the travelling consumer. It is the international brands which consumers seek and it is these in which they have confidence.

Paxsmart reports are provided as a subscription based service.

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Report Library
Understanding the makeup of a marketplace is a fundamental requirement of any company that wants to maximise sales. Airports are complicated, with sometimes over a hundred different nationalities travelling through them, all with different profiles.

Paxsmart reports allow users to pinpoint the key nationalities in more than 100 airports globally.

Research Methodology
Paxsmart data is collected throughout the year from official government and tourism organisations. Reports detail passenger departure figures, demographic profiles, air/land/sea departures by nationality, top destinations for key nationalities, and traffic trend analysis.

Brand audits are undertaken by Paxsmart researchers. The audit for each outlet is carried out during one day every six months with the prices and share of space recorded.

Passenger total departures
Airport demographic profiles
Airport top destinations
Airport trend analysis
Nationality trend analysis
Pricing brand audits
Availability Comparison
Benchmark Average Price
Brand Comparison
Share of Space

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Subscription
Paxsmart reports are provided to our clients as a subscription based service. The cost of the data we collect is shared between the syndicate of subscribing companies. This allows us to provide in-depth data with a global perspective.

Costs
The cost of a Paxsmart subscription is based on a number of factors, e.g. the number of brands/categories of the subscribing company. For more information please send an email to info@paxsmart.com.

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