Understanding the makeup of a marketplace is a fundamental requirement of any company
that wants to maximise sales. Airports are complicated, with sometimes over a hundred
different nationalities travelling through them, all with different profiles.
Paxsmart reports allow users to pinpoint the key nationalities
in more than 100 airports
Paxsmart data is collected throughout the year from official government
and tourism organisations. Reports detail passenger departure figures, demographic profiles, air/land/sea departures
by nationality, top destinations for key nationalities, and traffic trend analysis.
Brand audits are undertaken by Paxsmart researchers. The audit for each outlet is carried out during one day every six months with the prices and share of space recorded.